Two Key Insider Affiliate Marketing Tips
Tuesday, November 18, 2008 7:54When it comes to promoting your affiliate marketing products you have two choices. You can either send visitors to your affiliate sales page, or you can create separate pages to promote from. Here are two affiliate marketing tips that address this specific dilemma.
You certainly can send traffic directly to your affiliate sales page. If you get enough traffic you are eventually going to make some sales. However, by adopting such a strategy you are not giving yourself the best chance to maximize your earnings.
1. A better strategy would be to send your prospects to a separate webpage that you create for each and every affiliate product that you sell. Even if you have a portal website that combines multiple affiliate products into a single site, you should still create separate pages for each product that you sell.
The reason why you should do this is that it keeps the visitor’s focus concentrated on a single item and allows you to discuss the pros and cons of the product personally and establish a rapport with the visitor through your sales copy. You can speak to the visitor as one product user, or customer, to another.
Your visitors will appreciate an honest opinion from the owner of the website that they’re visiting and be more likely to trust you as a seller. The more they trust you the more likely they are to purchase from you and become regular customers. For this reason, creating separate pages for each product is an excellent strategy for making more sales.
One way to create the sales copy you need to sustain a single-product page is to sit down and write a product review. Don’t try to sell the product, just talk about it as if you were talking one-to-one in a friendly informal setting. You can do this within the form and structure of an article by including an introduction, four or five paragraphs for the main body, and a closing paragraph. Your goal is to attract the visitor’s attention and then create an interest that motivates the reader to click on the affiliate link that you put at the bottom of your web page.
2. Another inside tip that you ought to be aware of is that you should use an auto-responders to help you boost your sales. An auto-responder is an online service that provides you with an automatic way of sending email. Using an auto-responder is an excellent way to improve your affiliate marketing results.
The best way to use an autoresponder is to create a landing page with a sign-up form. Your landing page should pique the interest of your visitors enough to cause them to agree to give you their contact information.
To do this, you will usually provide some kind of information product free of charge. It should be something compelling and attractive to the niche market you are pitching to, something that will make them want to sign up for your list. The sign up form will include a name field and an e-mail field. When the visitor enters his or her details into the form and clicks the button, the details are recorded in the auto-responder and the prospect is added to your mailing list.
Your autoresponder is designed to follow up with your prospect and give them more useful information. It is also designed to keep your affiliate product in front of them until they are ready to buy. It does those things by automatically mailing out your preloaded newsletters to the prospects as they are added to the list. So auto-responders are a great way of automating many of the repetitive processes that were once a part of traditional mailing campaigns.
So to conclude, by building single-product review pages and using an auto-responder with a landing page, you will be adopting two proven and effective affiliate marketing techniques and giving yourself a much greater chance of affiliate marketing success.
